Rekor Systems Selected to Provide Cloud-based License Plate Recognition Solutions to Tire Profiles, LLC
Press Release

June 21, 2019

Rekor Systems Selected to Provide Cloud-based License Plate Recognition Solutions to Tire Profiles, LLC

Rekor

Rekor

Rekor’s OpenALPR CloudAPI performed with 65% greater accuracy than Tire Profile’s previous vendor; leading tire and alignment laser diagnostic technology company

Rekor Systems, Inc. (NASDAQ: REKR)("Rekor"), a leading provider of innovative vehicle recognition systems, announced today it has been selected by Tire Profiles, LLC to provide cloud-based license plate recognition (LPR) solutions utilizing Rekor’s proprietary Cloud API product.  Following a test comparing Rekor’s solution with a competitive product Rekor’s Cloud API solution outperformed the competitor with an astonishing  65% greater accuracy rate than the other system. As a result of the test performed Tire Profiles have renewed and extend their contract with Rekor.

“It has been great working with the team at Rekor. LPR is a critical component in our line of products; we needed a high accuracy solution across North America, South America, Europe, and the Pacific Rim,” said Jeff Hislop, Chief Technology Officer, Tire Profiles. “Another major consideration for us was the fixed monthly price that allows us to continue our growth without the burden of linear expense growth. Even if we could have restructured pricing with our previous vendor, we felt there was no way they could address their product’s accuracy issues to perform as well as Rekor’s solution. The decision was easy.”

Tire Profiles, LLC is the automotive industry’s leading tire and alignment laser diagnostic technology company, serving auto dealers and tire retailers around the world. Its customers rely on the correct identification of each vehicle scanned by its TreadSpec™ and GrooveGlove™ systems, which are used to pull VIN and other vehicle data to ensure proper and efficient service to each vehicle.

“We’re proud to extend our successful relationship with Tire Profiles, and to continue providing industry-leading LPR solutions that enable our customers to provide better service, increase revenues, and build customer loyalty,” said Rod Hillman, Chief Operating Officer of Rekor. “Not only has our solution proven to be more accurate than others on the market, it’s also more cost efficient and it is accessible via online subscription, thus allowing our customers to scale as needed without significant capital expense. This combination is a game-changer for the industry and one that will allow our continued market penetration and growth.”

Rekor’s OpenALPR CloudAPI is another of its innovative technology solutions addressing the customer experience market, focused on providing services to consumers that are convenient and efficient and drive loyalty. The Company also recently released its NUMERUS™ solution for the electronic tolling industry, empowering accurate toll collection without inconveniencing drivers.

About Rekor Systems, Inc.

Rekor Systems, Inc., a Nasdaq-listed (REKR) Delaware company, is the parent of Maryland-based Rekor Recognition Systems, Inc. Our smarter, faster, cost-competitive solutions are disrupting major industries in over 60 countries across the globe, including security and surveillance, public safety, electronic toll collection, brand loyalty, parking operations, banking and insurance, logistics, and traffic management.We use the power of artificial intelligence to analyze video streams images and transform them into extract actionable information for our clients. Our machine learning enabled software can turn most IP cameras into highly accurate and affordable vehicle recognition devices. Rekor provides advanced vehicle recognition systems, powered by its innovative OpenALPR software, which dramatically improves the accuracy of license plate reads and can also identify the make, model and color of vehicles. Rekor's solutions include mobile and fixed license plate readers, "Move Over" law enforcement, school bus stop-arm enforcement, and red light and speed enforcement, parking enforcement and citation management. Rekor's solutions help to protect lives, increase brand loyalty, and manage complex supply chain logistics. Our systems can dramatically reduce the cost of collecting tolls on major highways or manage congestion in the bumper-to-bumper traffic of large cities, without the need to install expensive new infrastructure. We make what was once considered impossible, possible.