Waves Car Wash uses Rekor's vehicle recognition technology to build loyalty and enhance customer experience.

Waves Car Wash uses Rekor's vehicle recognition technology to build loyalty and enhance customer experience.

“It has been great working with the team at Rekor. The software integration was easy and we are able to utilize a full suite of features,” said Adam Korngold, Owner, Waves Car Wash.

About Waves Car Wash

Waves Car Wash in an independently owned car wash operating out of West Roxbury, Massachusetts. They offer vehicle detailing and car washes at their environmentally friendly facility.

Challenge

Waves Car Wash  customers rely on fast, efficient, and great service. As Waves moved towards offering unlimited car wash memberships and customer loyalty programs, they needed a vehicle identifying solution to process their customers efficiently and accurately. With the combination of high price and poor accuracy, RFID tags were not a viable solution for an independent car wash owner.

Solution

Rekor, with its subscription based model, offered accuracy rates above 99% and a very affordable software package that required no additional tag installation by customers. As a business, Waves depends on accurate Automated License Plate Recognition (ALPR), which is used for vehicle data lookup, to easily manage customer database, identify unlimited car wash subscribers, and speed up car wash process on high volume days. Without accurate ALPR, there is no affordable alternative to automatically connect business data with customer data. This loss of connection has a direct negative financial impact on their business.

Price

One of the major considerations for evaluating Rekor was price. With a plan starting at $99 per month and the additional variety of monthly subscription tiers allows Waves Car Wash to pay based on how many vehicles and license plates they are reading per month.

“It has been great working with the team at Rekor. The software integration was easy and we are able to utilize a full suite of features.” Adam Korngold, Owner, Waves Car Wash

Decision

The decision was easy. Waves purchased their own IP cameras, placed them in prime locations, and easily installed OpenALPR software to integrate with their customer database. These decisions have grown unlimited car wash subscribers and increased revenue.

Working With Rekor

“It has been great working with the team at Rekor. The software integration was easy and we are able to utilize a full suite of features,” said Adam Korngold, Owner, Waves Car Wash.

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