Tire Profiles uses Rekor's vehicle recognition technology to affordably fuel growth.

Tire Profiles uses Rekor's vehicle recognition technology to affordably fuel growth.

"The decision was easy. Even if we could restructure the pricing from our current vendor, we felt there was no way they could address their product’s accuracy issues in a reasonable amount of time."

About Tire Profiles

Tire Profiles, LLC, the automotive industry’s leading tire and alignment laser diagnostic technology company. Serving auto dealers and tire retailers around the world.

Our Products

The TreadSpec™ drive-over system is designed for high volume service drive lanes, typically found at new car dealers. TreadSpec is a completely automated, zero-labor system. The GrooveGlove™, a cloud-based, wireless, handheld tool, allows a vehicle scan anywhere in the service facility

Vehicle Identification and Information

Our customers rely on the correct identification of each vehicle scanned by our systems. Our products depend on accurate License Plate Recognition (LPR), which is then used for VIN and vehicle data lookup. Without accurate LPR, there is no way to automatically connect our data with our customers’ data. This loss of connection has a direct negative financial impact on our customers.

Our Original LPR Vendor

Our initial vendor provided a hardware-based solution for our TreadSpec drive-over system. Each system required an expensive (one time) license plus a specific, and very expensive, IP camera. When we introduced the Groove Glove handheld scanner, we needed a cloud-based solution, which our previous vendor developed for us and released as a commercially available product. This new cloud-based LPR product, however, came with a monthly fee for each of our customers, regardless of volume. Additionally, the accuracy was only about 57% in the US and 51% in Europe.

Search for a New LPR Vendor

With the combination of high price and insufficient accuracy, we started to explore alternative LPR solutions. After reviewing available options, we implemented a parallel test using Rekor's CarCheck API. This allowed us to perform a direct comparison between Rekor and our current vendor.

Results

The results were as follows:

US: 162 Plates      

Current Vendor Correct: 92 – 56.8%      

Rekor Systems Correct: 152 – 94.4%

EU: 188 Plates      

Current Vendor Correct: 95 – 50.5%      

Rekor Systems Correct: 166 – 88.3%

Price

One of the major considerations for evaluating Rekor was price. A fixed monthly price of $1000 (for up to 2 million plates per month) allows us to continue our growth without the burden of linear expense growth.

Decision

The decision was easy. Even if we could restructure the pricing from our current vendor, we felt there was no way they could address their product’s accuracy issues in a reasonable amount of time.

Working With Rekor

It has been great working with the team at Rekor. As LPR is a critical component in our line of products, we needed the ability to manage and monitor (LPR) servers in North America, South America, Europe, and the Pacific Rim.  To this end, Rekor worked out an arrangement with us where we host our own instances of Rekor's CarCheck API servers.

The decision was easy. Even if we could restructure the pricing from our current vendor, we felt there was no way they could address their product’s accuracy issues in a reasonable amount of time.

Overall

In a direct comparison, using the same set of images, Rekor's CarCheck API was 65% more accurate than our previous vendor. On top of that, the pricing model for Rekor CarCheck API gave us a much lower cost, as well.

They did it with Rekor

Waves Car Wash uses Rekor's vehicle recognition technology to build loyalty and enhance customer experience.
Waves Car Wash

Waves Car Wash uses Rekor's vehicle recognition technology to build loyalty and enhance customer experience.

Read Story
VeroGo uses Rekor's vehicle recognition to technology to seamlessly reward loyal shoppers with real-time perks.
VeroGo

VeroGo uses Rekor's vehicle recognition to technology to seamlessly reward loyal shoppers with real-time perks.

Read Story
Mt. Juliet, Tennessee PD uses Rekor's vehicle recognition technology to apprehend criminals and make their community safer.
Mt. Juliet, Tennessee

Mt. Juliet, Tennessee PD uses Rekor's vehicle recognition technology to apprehend criminals and make their community safer.

Read Story

Learn how Rekor can help.